Build income, assets and options you control, so one job, client, business or person doesn’t hold up your whole life.
Build your own FU Money Plan around what you know, what you want to earn, and how you actually want to work.
FU Money Plan is a live 4-week experience for designing the work, income, and life you want more control over.
Starts September 22nd, $497
Price Through September 15th: $397
Former CMO · 3× agency founder · 3× LinkedIn Top Voice · 20+ years in marketing · worked with Apple, HP, Samsung, Sephora + others
What do I mean by FU money?
FU Money isn’t about never working again. It’s having enough choice and control over how you work and earn that your next move is a decision, not a necessity.
Your FU Money Plan may include saying no to things you no longer want but also taking a sabbatical, experimenting with something new, working differently, pursuing an idea, reducing growth, moving countries, keeping a job while building something else.
FU Money gives you options before you desperately need them.
What FU Money Actually Buys You
Not more income streams for the sake of having income streams.
It buys the ability to leave, say no, survive a layoff, change direction, work less when life requires it, and stay in something because you choose to rather than because you can’t afford to leave.
Your FU Money Plan does not need seven income streams and a giant personal brand. It needs the simplest combination of income, ownership and options that gives you enough control.
The Framework I Wish We’d Both Had
This is my mom.
She was a brilliant academic and world traveler who dreamed of teaching English abroad and writing children’s books.
After I was born, she moved back to her small hometown, took a job at the post office, and kept telling herself she’d pursue those things “someday.”
Someday never came.
I learned my own version of that lesson at 38.
I had more than 20 years of experience, had been CMO and co-owner of an eight-figure agency, and had worked with brands including Apple, HP, Samsung, and Sephora.
After my divorce and selling my agency shares, I assumed someone would hire me.
Three career coaches and more than 200 applications later, nobody did.
That’s when I realized how much of the security I thought I owned was attached to a title and someone else’s business.
So I stopped waiting.
Over the past eight years, I’ve tested 12 income streams and made six business pivots. Some worked. Some didn’t. A few made very good money and still weren’t worth the life they created.
FU Money Plan is the framework I wish we’d both had: a way to decide what you want your work and life to look like, how you want to earn, and what you need to build so your future doesn’t live in “someday.”
You probably don’t need another course. You need an FU Money Plan.
A LinkedIn course can teach you LinkedIn.
A sales coach can help you sell.
A business coach can help you grow.
Tactics are useful. They’re just much more useful when you know what you want them to help you build.
Before choosing the next strategy, platform, coach, or tool, it’s worth zooming out and asking what you want your work, income, and life to look like now.
Do you still need FU Money if things are going well?
Probably.
You may have a stable job, a good salary, a profitable business, a supportive spouse, family money, or plenty in the bank.
Great.
The question is how much of your life depends on those things continuing exactly as they are.
If one of them changed tomorrow, would you still have choices?
Could you earn outside your current setup?
Could you leave something that no longer fits without panicking about money?
What would you still own?
I’ve tried it all. After leaving my 8-figure agency, I worked as a consultant, coach, Fractional CMO and advisor. I’ve sold digital products, built memberships, run a paid community, and learned firsthand which models made money, which didn’t, and which made money but still weren’t worth continuing.
FU Money isn’t something you build after your life blows up.
It gives you options before it does.
You don’t need to be lost to belong here. You may already be successful, know exactly what you’re good at, and like the life you’ve built.
You may simply want more control over what happens next.
That’s enough reason to build your FU Money Plan.
Build Your FU Money Plan in 4 Weeks
4 weeks · Live working sessions + replays
Week 01
Define the Work You Actually Want
Get clear on the income, flexibility, workload, growth, and type of work your business needs to support.
Deliverable: Your Ideal Work Blueprint
Week 02
Design Your Income Portfolio
Choose the revenue streams that best fit your experience, income goals, capacity, and life, then decide how they work together.
This doesn’t mean collecting side hustles. Your ideal income portfolio might be one business with several clients, a job plus one asset, several offers, or something entirely different.
Deliverable: Your Personal Income Portfolio
Week 03
Earn Recognition
Clarify how you’ll position yourself and become known for the expertise behind your offers without trying to become an influencer.
Deliverable: Your Recognition Strategy
Week 04
Turn Recognition Into Revenue
Connect your positioning, offers, audience, and revenue streams into a practical plan for attracting clients, referrals, and opportunities.
Deliverable: Your Revenue & Growth Plan
Put the four pieces together and you have your FU Money Plan: a practical roadmap for what you want to build, how you want to earn, what you’ll sell, how you’ll become known for it, and what to focus on next.
You won’t leave with someone else’s formula. You’ll leave with your own FU Money Plan.
FAQs
Discover if FU Money Plan is right for you.
Who is FU Money Plan for?
FU Money Plan is for experienced people who want more control over how they work and earn.
You might have a great job, run a successful business, be reinventing yourself completely, or simply want more options before you need them.
You already have value. The goal is figuring out how to turn more of it into income, ownership, and options you control.
What will I leave with?
You’ll leave with your own FU Money Plan.
That includes clarity on the work you want, the income streams that fit you, what you can build and own, how you’ll become known for your expertise, and what to focus on first.
You’ll leave with four practical pieces: your Ideal Work Blueprint, Personal Income Portfolio, Recognition Strategy, and Revenue & Growth Plan.
Do I need to know what I want to build before I join?
No.
If you already have ideas, great. We’ll pressure-test them.
If you don’t, that’s part of the work.
You do not need to show up with a business idea, offer, side hustle, or perfectly mapped-out future.
Do I need an audience or an existing business?
You can be employed, self-employed, running a business, between things, or somewhere in between.
We start with what you already know, what you want, and the life your income needs to support. Then we work backward from there.
I’m already successful. Is this still for me?
Yes.
FU Money Plan isn’t a starting-over program.
You may be making great money and still depend too heavily on one employer, client, business, platform, spouse, or source of money.
You may simply want more options and more control over what happens next.
How much time will this take?
The goal is not to build three new income streams in four weeks.
The goal is to figure out what actually deserves your time before you waste months on the wrong thing.
You’ll have four live working sessions, plus whatever time you choose to spend developing your plan between sessions.
What if I can’t attend every session live?
All four working sessions are recorded, and you’ll have access to the replays and program materials.
What if I’m already successful or already have a business?
You don’t need to be starting over. An FU Money Plan is just as relevant if you’ve already built something successful but want more options, less dependency, or a business that better fits the life you want now.
Is FU Money Plan financial advice?
FU Money Plan is an educational business and career strategy program focused on building more choice and control around how you work and earn.
I do not provide financial, investment, tax, or legal advice, and no specific income or financial result is guaranteed.
Ready to build your FU Money Plan?
There isn’t one right way to earn or live. There never was.
There’s only the way that’s right for you in this season of your life.
Let’s build your plan.
Starts September 22nd, $497
Price Through September 15th: $397
Prefer to split the payment? Choose 2 monthly payments