Figure Out What Comes Next in 30 Days
Maybe you already know what you want to achieve and need to figure out the best way to get there. Maybe you’re still deciding what you want next. Both are good starting points.
The FU Money Plan Cohort is a live four-week working group where we look at your experience, skills, goals, income needs, time, and options so you can decide what makes sense to pursue next.
You leave with a clearer direction, a practical next move, and a plan to test it.
Starts September 22 · 4 live working sessions + replays · $397 through September 15 · Regular price $497
Prefer to split the payment? Choose 2 monthly payments
You know something needs to change. The hard part is deciding what.
Maybe you want income beyond your job.
Maybe your business makes good money but depends too heavily on you.
Maybe you have years of experience and several things you could do next, but no idea which one deserves your time.
Or maybe life has changed and the career, business, or way of working that used to fit you doesn’t anymore.
People at a crossroads rarely have just one possible path. Usually there are several, and that’s part of what makes deciding so hard.
Consulting. A product. Advisory work. A new job. A side business. Content. Fractional work. Investments. A smaller business. A bigger one. Something completely different.
Every option costs time, money, and energy.
FU Money Plan helps you decide what actually fits your skills, income needs, capacity, risk tolerance, and life now, then turn it into a practical 12-month plan.
If you already know what you want, we’ll pressure-test how you’re getting there. If you’re still deciding, we’ll work through the strongest options together.
What does FU Money mean here?
FU Money means having enough income, runway, assets, reputation, and options you control that one job, client, business, platform, or person can’t completely dictate what happens next.
You may keep the job you already have.
You may grow your business, shrink it, change it, start something on the side, take a break, build another source of income, or decide you’re perfectly happy with what you’re doing.
The point is having choices.
Your next move should be something you can decide, rather than something your bills decide for you.
Starts September 22 · 4 live working sessions + replays · $397 through September 15 · Regular price $497
Prefer to split the payment? Choose 2 monthly payments
What You'll Build During The 4 Weeks
Week 01
Your 12-Month Vision
Get clear on what you want your work, income, time, and life to look like over the next year, including the financial number that supports it. How much do you want or need to earn? How much do you want to work? What needs to change? What do you want more time for? What would make you feel meaningfully less dependent 12 months from now?
Week 02
Your Income + Opportunity Map
Map how money comes into your life today, where you’re overly dependent, what skills and assets you already have, and which additional opportunities are worth exploring.
You might decide to earn something on the side, turn an existing skill into an offer, pursue a better-paying role, build something you own, change your current business model, or simply strengthen what already works.
The goal isn’t to collect random income streams. It’s to identify the options that actually make sense for you.
You may discover that you don’t need another income stream at all. You may need to restructure, productize, protect, diversify, or create more leverage around revenue you already have.
Week 03
Your Visibility Plan
How will the right people know what you can do and what you’re available for?
Depending on your plan, that could mean clients, customers, referrals, partnerships, job opportunities, negotiating power, or demand for something you want to build.
You do not need to become an influencer or build a giant audience.
Week 04
Your 12-Month FU Money Plan
Put everything together into a practical roadmap. What are you doing first, testing next, building over time, and deliberately ignoring? What are you willing to build over time? What are you deliberately ignoring? You’ll finish with a plan built around your life, experience, money needs, and priorities.
This will probably fit you if…
- You have experience and skills, but you’re unsure what your smartest next move is.
- You want additional income or less dependence on one paycheck, client, business, or platform.
- Your business works, but it takes more time, energy, or involvement than you want to keep giving it.
- You’re at a career or life decision point and want to think through your options before making an expensive move.
- You have several ideas and need help deciding which ones are actually worth pursuing.
You can be employed, self-employed, running a business, not currently working for pay, building something on the side, returning after a break, or somewhere between versions of your working life.
You don’t need an existing audience, product, business, or fully formed idea before you join.
This is a working cohort
This isn’t four weeks of me talking at you. You’ll bring your own situation, questions, ideas, and decisions into the sessions so we can actually work through them together.
Your enrollment includes:
* 4 live working sessions
* Replays of every session
* Worksheets and planning tools
* Your 12-Month Money Vision
* Your Visibility Plan
* Your Opportunity Plan
* Your 12-Month Money Plan
Lifetime access to the recordings and materials
Starts September 22nd, 2026
Sessions: September 22, September 29, October 6, and October 13
Tuesdays, 12:00–1:00 p.m. ET / 6:00–7:00 p.m. CEST
All sessions are live on Zoom, interactive, and recorded.
If you can’t attend a session live, you’ll have forever access to the replays.
What It’s Like to Work With Me
The FU Money Plan Cohort is new, but helping people get clearer about their direction, business, and next decisions isn’t. Here’s some feedback from people I’ve previously coached and advised.
Hi, I’m Krista.
I’ve spent more than 20 years in marketing, built and co-owned three agencies, served as a Fractional CMO, advised founders, and worked with brands including Apple, HP, Sephora, Samsung, and REI.
I also know what it’s like to discover that a successful career doesn’t automatically give you much control over what happens next.
At 38, after selling my agency shares and going through a divorce, I assumed my experience and résumé would make replacing my income relatively easy.
More than 200 job applications later, nobody had hired me.
Since then, I’ve tested 12 different income streams and made six major business pivots. Some made money. Some didn’t. A few made very good money and still created a way of working I didn’t want to continue.
FU Money Plan grew out of those experiences.
I want you to make these decisions deliberately, before circumstances make them for you.
Join the FU Money Plan Cohort
Build your plan with me over four weeks. 4 live working sessions + replays
Starts September 22 · 4 live working sessions + replays · $397 through September 15 · Regular price $497
Prefer to split the payment? Choose 2 monthly payments
FAQs
Discover if FU Money Plan is right for you.
Do I need to know what I want to build before I join?
No.
If you already have ideas, we’ll pressure-test them. If you don’t, figuring out your strongest options is part of the process.
You don’t need to arrive with a business idea, offer, side hustle, or perfectly mapped-out future.
Do I need an existing business or audience?
No.
You can be employed, self-employed, running a business, building something on the side, or figuring out what comes next.
We start with what you already know, what you have, what you want, and what your income needs to support.
What if I already have a successful business or career?
That’s completely fine.
You may be earning very good money and still depend heavily on one employer, a handful of clients, your own labor, a platform, or a business you no longer want to run the same way.
The work is just as useful when things are going well and you want to create more options before you need them.
How much time will this take?
There are four 60-minute live working sessions. Most of the additional work happens through the worksheets and decisions you make between sessions. You can go as deep as you want, but this is designed to fit around an existing job, business, or family.
What if I can’t attend every session live?
All four sessions are recorded, and you’ll have lifetime access to the replays and program materials.
What’s the difference between Book 1 and the cohort?
The 30-Day FU Money Plan: Book 1 is the self-guided starting point. It helps you assess where you stand today, including your income dependencies, financial runway, and biggest areas of risk.
The cohort goes much further. We work live over four weeks to decide what you want next and build your revenue, recognition, and 12-month FU Money Plan together.
If you prefer to start on your own, Book 1 is available for $29. Start with the book. NOTE: Book 1 is included with your cohort enrollment. You do not need to complete the entire book before we start. Before our first session, I’d like you to complete the 12-question FU Money Assessment so we have a baseline for where you stand today. The rest of the book is yours to work through at your own pace and use as a companion to the cohort.
Is FU Money Plan financial advice?
FU Money Plan is an educational business and career strategy program focused on building more choice and control around how you work and earn.
I do not provide financial, investment, tax, or legal advice, and no specific income or financial result is guaranteed.
Ready to build your FU Money Plan?
The goal is a workable plan for the next 12 months, based on your actual life, experience, financial needs, and capacity.
If that’s what you need, I’d love to work through it with you.
Starts September 22nd, $497
Price Through September 15th: $397
Prefer to split the payment? Choose 2 monthly payments