Entrepreneurship gets sold as freedom or lifestyle. It’s not. It' just another dependency model like your job but without the built-in safety net and a ton more risk.
Build revenue systems that reduce your dependence on a job, clients, platforms, or active work.
You can know exactly what you’re doing and still have no FU Money plan.
You can have a great job, clients, an audience, a great offer, a profitable business and a calendar full of work — and still be one lost client, algorithm change, illness, burnout, or month away from having very few choices.
The question is how much of your life depends on those things continuing exactly as they are.
How do you turn decades of expertise into the right mix of advisory, intellectual property, visibility, and income without simply creating another demanding job for yourself?
Don’t leave a job you hate just to build yourself another job that’s less stable, has no paid vacation, and can’t function without you.
Build income, ownership and options around what you already know, how you want to work, and the life you want over the next 12 months.
No, you don’t need seven income streams, a portfolio career, or a giant personal brand. You need a smarter mix of income, assets and ownership so one lost job, client, platform or paycheck can’t blow up your life.
FU Money Plan is a live four-week program to turn the value you already have into a practical plan for what to build, how to earn, and what to do next—without creating another life you eventually want to escape.
You might be employed, self-employed, between roles, building something on the side, starting over, or simply questioning whether the path you’re on still fits.
Starts September 22nd, $497
Price Through September 15th: $397
Former CMO · 3× agency founder · 3× LinkedIn Top Voice · 20+ years in marketing · worked with Apple, HP, Samsung, Sephora + others
What do I mean by FU money?
FU Money isn’t about never working again. It’s having enough choice and control over how you work and earn that your next move is a decision, not a necessity.
That might mean escaping dependency on one employer, one giant client, one business, one platform, a spouse, family money, or another source you don’t control. If losing it could blow up your life, you have a concentration problem.
Your FU Money Plan may include saying no to things you no longer want but also taking a sabbatical, experimenting with something new, working differently, pursuing an idea, reducing growth, moving countries, keeping a job while building something else.
FU Money gives you options before you desperately need them.
Visibility is useful. It’s not a business model.
Maybe you already know how to post or even have built an audience.
Great.
Now comes the harder question:
What do you actually want to do next?
A consulting business?
A product?
Fractional work?
Advisory?
A job plus something on the side?
Investments and a larger cash runway?
Something you haven’t considered yet?
Maybe you already have a great business model but want to scale.
Maybe you are burned out and want a pivot or even a break.
You do not need to pick the business model everyone else is selling you.
You need to figure out what fits your skills, income needs, capacity, risk tolerance and life right now.
That is what FU Money Plan is for.
Already have a business? Good.
FU Money Plan isn’t a course for figuring out what kind of business to start.
You may already be coaching, consulting, freelancing, running an agency, selling products, or making very good money doing exactly what you know how to do.
The question is whether what you’ve built is actually making you less dependent.
If most of your revenue disappears when you stop working, lose a few clients, stop posting, or take your foot off sales for a month, you may have built a successful business without building much FU Money.
This is where we pressure-test the model you already have.
What does your revenue depend on now?
Where are the concentration risks?
What requires your active labor?
What do you actually own?
What could continue producing revenue without your constant involvement?
And what should you build next to make the whole thing stronger?
You may not need a new business. You may need a better revenue system around the one you already have.
Do You Need FU Money If You Have A BackUp Plan?
You may already have a backup plan: savings, a spouse earns enough to carry the household, or you assume that if your job disappeared, you could simply consult, coach, or find another one.
I thought the same thing.
At 38, I had more than 20 years of experience, a former CMO title, an eight-figure agency on my résumé, and major brands behind me.
I assumed replacing my income would be relatively easy.
It wasn’t.
Knowing how to do valuable work and having people ready to pay you for it are two completely different things.
Savings can buy you time. A spouse can give your household another income. Your experience gives you something valuable to work with.
But none of those automatically gives you independent earning power, demand, or options.
That gap is what an FU Money Plan is designed to close.
What FU Money Actually Buys You
Not more income streams for the sake of having income streams.
It buys the ability to leave, say no, survive a layoff, change direction, work less when life requires it, and stay in something because you choose to rather than because you can’t afford to leave.
Your FU Money Plan does not need seven income streams and a giant personal brand. It needs the simplest combination of income, ownership and options that gives you enough control.
The Framework I Wish We’d Both Had
This is my mom.
She was a brilliant academic and world traveler who dreamed of teaching English abroad and writing children’s books.
After I was born, she moved back to her small hometown, took a job at the post office, and kept telling herself she’d pursue those things “someday.”
Someday never came.
I learned my own version of that lesson at 38.
I had more than 20 years of experience, had been CMO and co-owner of an eight-figure agency, and had worked with brands including Apple, HP, Samsung, and Sephora.
After my divorce and selling my agency shares, I assumed someone would hire me.
Three career coaches and more than 200 applications later, nobody did.
That’s when I realized how much of the security I thought I owned was attached to a title and someone else’s business.
So I stopped waiting.
Over the past eight years, I’ve tested 12 income streams and made six business pivots. Some worked. Some didn’t. A few made very good money and still weren’t worth the life they created.
FU Money Plan is the framework I wish we’d both had: a way to decide what you want your work and life to look like, how you want to earn, and what you need to build so your future doesn’t live in “someday.”
You probably don’t need another course. You need an FU Money Plan.
A LinkedIn course can teach you LinkedIn.
A sales coach can help you sell.
A business coach can help you grow.
Tactics are useful. They’re just much more useful when you know what you want them to help you build.
Before choosing the next strategy, platform, coach, or tool, it’s worth zooming out and asking what you want your work, income, and life to look like now.
Maybe you do need better sales and marketing.
You might.
But better sales and marketing can make an overly dependent business bigger without making it freer.
More clients can mean more delivery.
More demand can mean more hours.
Hiring a team can mean more overhead and management.
Growing an audience can make you even more dependent on the platform that delivers it.
Before you optimize the machine, make sure you want the machine you’re optimizing.
FU Money Plan looks at the revenue model underneath your sales and marketing: what you sell, what it depends on, what requires your time, what you own, and what would give you more leverage and control.
Do you still need FU Money if things are going well?
Probably.
You may have a stable job, a good salary, a profitable business, a supportive spouse, family money, or plenty in the bank.
Great.
The question is how much of your life depends on those things continuing exactly as they are.
If one of them changed tomorrow, would you still have choices?
Could you earn outside your current setup?
Could you leave something that no longer fits without panicking about money?
What would you still own?
Starts September 22nd, $497
Price Through September 15th: $397
I’ve tried it all. After leaving my 8-figure agency, I worked as a consultant, coach, Fractional CMO and advisor. I’ve sold digital products, built memberships, run a paid community, and learned firsthand which models made money, which didn’t, and which made money but still weren’t worth continuing.
FU Money isn’t something you build after your life blows up.
It gives you options before it does.
You don’t need to be lost to belong here. You may already be successful, know exactly what you’re good at, and like the life you’ve built.
You may simply want more control over what happens next.
That’s enough reason to build your FU Money Plan.
Build Your FU Money Plan in 4 Weeks
4 weeks · Live working sessions + replays
Week 01
Decide What the Next 12 Months Need to Look Like
Not your forever career.
Not your five-year plan.
What do you want your work, income, workload, flexibility and life to look like next?
Deliverable: Your 12-Month FU Money Target
Week 02
Build Your Revenue System
Map what your income depends on today, identify concentration and dependency risks, and design a smarter mix of revenue, assets and ownership around what you already have.
employment
clients
offers
business income
cash runway
assets you own
IP
audience
equity
other opportunities
You are not collecting income streams.
You’re reducing dangerous dependency without creating seven new jobs.
Deliverable: Your FU Revenue Map
You may discover that you don’t need another income stream at all. You may need to restructure, productize, protect, diversify, or create more leverage around revenue you already have.
Week 03
Build Recognition Around What You Want Next
Figure out what you want to become known for and how to make your expertise visible enough to create clients, referrals, opportunities or negotiating power.
You don’t need to become an influencer.
Deliverable: Your New Recognition Plan
Week 04
Turn It Into a 12-Month Plan
What are you actually doing first?
What are you testing?
What are you not doing?
What needs to earn money now?
What can compound later?
What will you measure before deciding whether to continue?
Deliverable: Your 12-Month FU Money Plan
Put the four pieces together and you have your FU Money Plan: a practical roadmap for what you want to build, how you want to earn, what you’ll sell, how you’ll become known for it, and what to focus on next.
You won’t leave with someone else’s formula. You’ll leave with your own FU Money Plan.
FAQs
Discover if FU Money Plan is right for you.
Who is FU Money Plan for?
FU Money Plan is for smart, capable people at a decision point in how they work and earn.
Maybe you’re building before you need to.
You have a career, skills and income, but you don’t want the next 20 years of your life riding on one employer or one career path.
Maybe you’re rebuilding because life already changed.
A layoff, divorce, burnout, business change or simply realizing that something you once wanted no longer fits has forced you to rethink what comes next.
Either way, you don’t need to have the answer before you join. That’s what we’re figuring out.
What will I leave with?
You’ll leave with your own FU Money Plan.
That includes clarity on the work you want, the income streams that fit you, what you can build and own, how you’ll become known for your expertise, and what to focus on first.
You’ll leave with four practical pieces: your 12-Month FU Money Target, FU Money Mix, Recognition Plan, and 12-Month FU Money Plan.
Do I need to know what I want to build before I join?
No.
If you already have ideas, great. We’ll pressure-test them.
If you don’t, that’s part of the work.
You do not need to show up with a business idea, offer, side hustle, or perfectly mapped-out future.
Do I need an audience or an existing business?
You can be employed, self-employed, running a business, between things, or somewhere in between.
We start with what you already know, what you want, and the life your income needs to support. Then we work backward from there.
I’m already successful. Is this still for me?
Yes.
FU Money Plan isn’t a starting-over program.
You may be making great money and still depend too heavily on one employer, client, business, platform, spouse, or source of money.
You may simply want more options and more control over what happens next.
How much time will this take?
The goal is not to build three new income streams in four weeks.
The goal is to figure out what actually deserves your time before you waste months on the wrong thing.
You’ll have four live working sessions, plus whatever time you choose to spend developing your plan between sessions.
What if I can’t attend every session live?
All four working sessions are recorded, and you’ll have access to the replays and program materials.
What if I’m already successful or already have a business?
You don’t need to be starting over. An FU Money Plan is just as relevant if you’ve already built something successful but want more options, less dependency, or a business that better fits the life you want now.
Is FU Money Plan financial advice?
FU Money Plan is an educational business and career strategy program focused on building more choice and control around how you work and earn.
I do not provide financial, investment, tax, or legal advice, and no specific income or financial result is guaranteed.
Ready to build your FU Money Plan?
There isn’t one right way to earn or live. There never was.
There’s only the way that’s right for you in this season of your life.
Let’s build your plan.
Starts September 22nd, $497
Price Through September 15th: $397
Prefer to split the payment? Choose 2 monthly payments