Ready to build a name and income that lasts beyond your job title?
Because your experience should be worth more than another résumé.
Creator Paybook is a live, guided 4-week cohort that shows you how to identify and package exactly what you have to offer, what it’s worth and charge accordingly, and how to build scalable income around it, on your own terms, whether part- or full-time.
$497 founding price (reg. $597) — save $100 before Aug 22nd.
Cohort kicks off September 8th.
The Framework I Wish I’d Had
You have the experience. You know you’re good at what you do. Your track record proves it.
But experience tied to a title only pays while the title exists. The day it’s gone, so is the income, the recognition, all of it, back to zero.
I learned this the hard way. Two years spent applying, interviewing, and waiting on someone else to say yes. The work was there. The results were there. The permission wasn’t.
So I stopped waiting for it. I built income that didn’t depend on anyone’s approval, income that was mine whether or not the next “yes” ever came.
Creator Paybook is the framework I built to do that on purpose instead of by accident. It’s how you turn what you already know into something that belongs to you, before you ever need it to.
Creator Paybook is for you if...
Income Options Clarity
You have expertise, but your strategy, business model, or revenue goals need developing or a refresh.
Your Offers & Pricing
You’re unclear on what else to sell, what to charge, or what should come first.
Revenue Stability & Growth
You’re tired of chasing income and want stability, not project-to-project work or one large client holding your income together.
Your Work, Your Way
You want to earn income in a way that fits your life. You care about profit, but not at the expense of your health, family, freedom, or enjoyment of the work.
Creator Paybook is for anyone building value around their expertise, employed, self-employed, or building something on the side, who wants a business that fits their life.
Hi, I'm Krista.
Hi, I’m Krista. Two decades, one agency, a fractional CMO chapter, and nearly a dozen income streams tested, all in service of building a business on my own terms. Today that’s 77,000+ followers, 37,000+ newsletter readers, and three years as a LinkedIn Top Voice.
What you'll learn
4 weeks · Video + Live Q&A
Week 01
Define Your Version of Success
Get clear on what kind of income you actually want, and how to set real goals to achieve it.
Deliverable: Your Ideal Work Blueprint
Week 02
Design Your Income Model
Choose the offers, pricing, and revenue streams that fit the business you defined in week one.
Outcome: Your Personal Income Model
Week 03
Earn Recognition
Build demand through positioning and visibility, without becoming an influencer.
Outcome: Your Recognition Strategy
Week 04
Turn Recognition Into Revenue (the best part)
Turn attention into clients, referrals, and a real growth plan.
Outcome: Your Creator Paybook Growth Plan
You won’t leave with someone else’s formula. You’ll leave with your own Creator Paybook.
Join the founding cohort
Founding pricing ends Friday, August 22nd — $100 off closes with it.
Four live sessions, starting September 8th.
The Founding Cohort
A live cohort, not a library of pre-recorded videos. You’ll leave with a business designed around your own goals, strengths, and life.
You’ll receive:
Four live working sessions
Practical worksheets and planning tools
Practical worksheets and planning tools
Offer and pricing workbook
Your Creator Paybook
Lifetime Access
Bonus: Live Community Pop-up
Creator Paybook is not a substitute for 1:1 coaching. Limited individual spots are available separately, details sent post-enrollment.
FAQs
Discover if Creator Paybook is right for you.
Do I need an existing audience?
No. An audience can help, but it won’t fix the wrong business model. Creator Paybook helps you design the right offers, pricing, and revenue model first, then make better use of the attention you already have.
What if I’m employed, or looking for my next role?
Creator Paybook isn’t about leaving a job. It’s about building income that belongs to you regardless of what happens to any one title, client, or paycheck, whether that’s a foundation you build alongside full-time work, a backup plan while you’re between roles, or the start of something bigger.
I’m retired or scaling back. Should I join?
If you want income built around your own terms and timeline, yes.
Ready to design your income and work on your terms?
There isn’t one right way to earn or live. There never was.
There’s only the way that’s right for you. In this current season of your life.
Let’s design it together.
Join the founding cohort
Last chance for founding pricing — $497 through Aug 22nd only.
After that, it’s $597 full price.