Ready to build a name, income, and business that lasts beyond your job title?
Because your experience should be worth more than another résumé.
Creator Paybook is a live, guided 4-week cohort that shows you exactly what to sell, what to charge, and how to build it, on your own terms.
The Framework I Wish I’d Had
You can spend years building an impressive career and still discover how much of your professional value is tied to a company name, job title, or paycheck.
You have the experience. You know you’re good at what you do. Your résumé proves you’ve done the work.
But when the title disappears, suddenly you’re competing for someone else’s permission to work again.
I know because I lived it. Broke, rejected, and angry, I went into entrepreneurship not for glamour but out of survival. And it was the best decision I ever made. So now I built Creator Paybook to help others along this path.
Creator Paybook is for you if...
Business Clarity
You have expertise, but your strategy, business model, or revenue goals need developing or a refresh.
Your Offers
You’re unclear on what else to sell, what to charge, or what should come next.
Revenue Stability & Growth
You’re tired of chasing income and want stability, not project-to-project work or one large client holding your income together.
Your Business, Your Way
You want a business that fits your life. You care about profit, but not at the expense of your health, family, freedom, or enjoyment of the work.
Creator Paybook is for consultants, freelancers, coaches, founders, creators, and service experts who want to build a profitable business around their expertise — on their own terms.
Hi, I'm Krista.
Hi, I’m Krista. Two decades, one agency, a fractional CMO chapter, and nearly a dozen income streams tested, all in service of building a business on my own terms. Today that’s 77,000+ followers, 37,000+ newsletter readers, and three years as a LinkedIn Top Voice.
What you'll learn
4 weeks · Video + Live Q&A
Week 01
Define Your Version of Success
Get clear on what kind of income you actually want, and how to set real goals to achieve it.
Deliverable: Business by Design Blueprint
Week 02
Design Your Business Model
Choose the offers, pricing, and revenue streams that fit the business you defined in week one.
Outcome: Your Personal Business Model
Week 03
Earn Recognition
Build demand through positioning and visibility, without becoming an influencer.
Outcome: Your Recognition Strategy
Week 04
Turn Recognition Into Revenue (the best part)
Turn attention into clients, referrals, and a real growth plan.
Outcome: Your Creator Paybook Growth Plan
You won’t leave with someone else’s formula. You’ll leave with your own Creator Paybook.
The Founding Cohort
A live cohort, not a library of pre-recorded videos. You’ll leave with a business designed around your own goals, strengths, and life.
You’ll receive:
Four live working sessions
Practical worksheets and planning tools
Offer and pricing workbook
Your Creator Paybook
Lifetime Access
Bonus: Live Community Pop-up
Creator Paybook is not a substitute for 1:1 coaching. Limited individual spots are available separately, details sent post-enrollment.
FAQs
Discover if Creator Paybook is right for you.
What if I’m actually trying to get hired?
Maybe you are. So was I.
I spent two years job hunting between 38 and 40, and I learned the hard way that even with strong experience, a good résumé, and a lot of effort, getting hired can take much longer than you expect.
Creator Paybook isn’t about telling you to give up on employment. It’s about helping you build a backup plan while you keep looking.
That might mean creating an offer around what you already know, earning income through consulting or coaching, building your reputation outside a job title, or simply giving yourself another path if the job search takes longer than you hoped.
Looking back, I wish I’d had something like this during those two years. I would have felt far less trapped waiting for someone else to say yes.
Do I need a large audience?
No. A larger audience can help, but it won’t fix the wrong business model. Creator Paybook helps you design the right offers, pricing, and revenue model first — then make better use of the attention you already have.
I’ve already built a business. Is this still for me?
Absolutely. Many participants won’t be starting from scratch — they’ll be redesigning businesses they’ve already built, rethinking offers, pricing, or positioning.
Ready to build a business - on your terms?
There isn’t one right way to build a business. There never was.
There’s only the business that’s right for you.
Let’s design it together.