You’ve built the experience. Now decide what you want to do with it, on your own terms.
Creator Paybook is a live 4-week cohort where we design your next chapter of work and income around what you know, what you want to earn, and how you actually want to work.
Offers. Pricing. Revenue streams. Positioning. Growth. One plan instead of a pile of disconnected tactics.
Before you spend more money learning how to market, sell, or scale your business, make sure you’re building the right business or career in the first place.
Creator Paybook isn’t tied to a business or career stage. It’s tied to a question: What do I want my work and income to look like next?
$497 founding price (reg. $597) — save $100. Offer ends Aug 22nd. Cohort kicks off September 8th.
Prefer to split the payment? Choose 2 monthly payments of $275 through Aug 22, then $325 x 2 if purchased after the special offer ends.
The Framework I Wish I’d Had
You have the experience. You know you’re good at what you do. Your track record proves it.
But experience tied to a title only pays while the title exists. The day it’s gone, so is the income, the recognition, all of it, back to zero.
I learned this the hard way. Two years spent applying, interviewing, and waiting on someone else to say yes. The work was there. The results were there. The permission wasn’t.
So I stopped waiting for it. I built income that didn’t depend on anyone’s approval, income that was mine whether or not the next “yes” ever came.
Creator Paybook is the framework I built to do that on purpose instead of by accident. It’s how you turn what you already know into something that belongs to you, before you ever need it to.
What took me much longer to learn was that making money and building the right business are not the same thing.
I tested nearly a dozen ways of monetizing my experience. Some worked. Some didn’t. And some made perfectly good money while creating work I eventually realized I didn’t want.
One of the most expensive mistakes you can make is successfully building a business you don’t actually want.
Creator Paybook is designed to help you think through those decisions before you spend years and thousands of dollars building, marketing, and optimizing the wrong thing.
Creator Paybook is for you if...
You Know You Want Something Different. You’re Not Sure What Yet. Or In What Order.
You don’t need to be starting over.
You might be employed and wondering what comes next. You might already run a successful business but feel ready for a different model. You might be between chapters, building something on the side, or simply realizing that what worked for the last five years isn’t what you want for the next five.
Creator Paybook starts with where you are now and helps you design what comes next around you.
Before you invest heavily in building one model, Creator Paybook helps you compare your options and decide which ones actually fit your experience, income goals, capacity, and life.
Your Offers & Pricing
You’re unclear on what else to sell, what to charge, or what should come first.
Revenue Stability & Growth
You’re tired of chasing income and want stability, not project-to-project work or one large client holding your income together.
Your Work, Your Way
You want to earn income in a way that fits your life. You care about profit, but not at the expense of your health, family, freedom, or enjoyment of the work.
Creator Paybook is built for anyone deciding what they want their next chapter of work and income to look like, whether they’re employed, self-employed, between roles, or already running a successful business.
You probably don’t need another course.You need a plan.
Most people build their business or personal brand backwards.
You can learn LinkedIn from one person.
Sales from another.
Copywriting or video editing from someone else.
Pricing from another expert.
AI from somebody else.
Each can help with a piece. But you’re still left deciding which pieces actually belong in your business.
Should you consult?
Coach?
Create a course?
Build a membership?
Take fractional work?
Sell IP?
Build an audience?
Seek out a new 9 to 5?
Combine several income streams?
And in what order?
Creator Paybook starts there.
There’s no right age or career stage to rethink what comes next. Sometimes the only signal you need is realizing that what worked before no longer fits the life you want now.
Don’t believe me? I’ve personally coached people from 22 to 72. There is no age at which you’re supposed to have your career, business, or life permanently figured out.
Hi, I'm Krista.
Two decades, one agency, a fractional CMO chapter, and nearly a dozen income streams tested, all in service of building a business on my own terms. Today that’s 77,000+ followers, 37,000+ newsletter readers, and three years as a LinkedIn Top Voice.
Where are all the testimonials?
You may have noticed something unusual for a sales page: there aren’t twenty glowing testimonials telling you how Creator Paybook changed someone’s life.
That’s intentional.
Creator Paybook is new. This is Cohort 1, and I don’t think it’s honest to take testimonials from other things I’ve sold and pretend they’re proof of results for a program nobody has completed yet.
What I can show you is the experience behind it.
Over the past eight years, I’ve supported myself through self-employment while testing 12 different revenue streams and pivoting my offers six times. I’ve worked as a consultant, coach, fractional CMO and advisor. I’ve sold digital products, built memberships and run a paid community.
I am the first case study for the framework I’m now teaching.
I’ve also worked with clients for years, and you can see verified reviews of my work on LinkedIn. [See my LinkedIn recommendations and service reviews]
What I cannot give you yet are Creator Paybook success stories.
Those start with Cohort 1.
That’s also why this first group is receiving a founding price that won’t be offered again. You’re getting the framework I’ve spent years developing, while being the first group I guide through it live.
No borrowed testimonials. No pretending this has already produced results it hasn’t.
Just full transparency about what you’re joining.
What you'll learn
4 weeks · Live working sessions + replays
Week 01
Define the Work You Actually Want
Before choosing offers or growth tactics, define the work you want your career/business to create. We’ll look at your income goals, time, capacity, strengths, lifestyle, risk tolerance, and the types of work you actually want to spend your days doing.
Then determine the income, hours, flexibility, type of work, and level of growth required to support it.
Deliverable: Your Ideal Work Blueprint
Week 02
Design Your Income Portfolio
Compare the different ways your expertise could make money, from consulting and advisory to products, recurring revenue, fractional work, partnerships, affiliate income, and hybrid models. Then choose the combination that makes sense for the business and life you defined in Week One.
Outcome: Your Personal Income Portfolio
Week 03
Earn Recognition
Build demand through positioning and visibility, without becoming an influencer.
Outcome: Your Recognition Strategy
Week 04
Turn Recognition Into Revenue (the best part)
Turn attention into clients, referrals, and a real growth plan.
Outcome: Your Creator Paybook Growth Plan
You won’t leave with someone else’s formula. You’ll leave with your own Creator Paybook.
Join the founding cohort
Founding pricing ends August 22nd — $100 off closes with it.
Prefer to split the payment? Choose 2 monthly payments of $275 through Aug 22, then $325 x 2 if purchased after the special offer ends.
The Founding Cohort
This isn’t four weeks of information to consume. It’s four weeks of decisions to make.
You’ll work through those decisions with me in real time so that you leave with your own Creator Paybook, not another folder of notes, unfinished videos, and ideas you’ll “get to later.”
You’ll leave with a plan designed around your own goals, strengths, and life.
You’ll receive:
- Four live working sessions (replays included)
- Practical worksheets and planning tools
- Offers and pricing workbook
- Your Creator Paybook
- Lifetime access to the replays and downloads
- Pop-up community
Before You Invest in Building Your Business
A great business coach can save you years of trial and error.
But coaching becomes much more valuable when you already know what you’re trying to build.
I’ve watched people spend thousands learning how to build a coaching business, consulting practice, course, agency, or other model, only to realize later that they didn’t actually want the work that came with it.
Creator Paybook helps you make those upstream decisions first.
Figure out what you want to build before you pay people to help you build it.
FAQs
Discover if Creator Paybook is right for you.
Is Creator Paybook a personal branding course?
No. Recognition is one piece of the Paybook. We first determine what you’re building, how it makes money, what you’re selling and what your income model looks like. Then we design the positioning and visibility strategy required to support it.
I’ve already taken business, sales or personal-branding courses. Is this different?
Yes. Creator Paybook isn’t designed to give you another isolated tactic. It’s designed to help you decide which strategies, offers and income streams actually belong in your business and assemble them into one coherent plan.
Do I need Creator Paybook if I already have a business coach?
Potentially even more so. Use the Paybook to determine the business you’re trying to create; use specialized coaching afterward to help you execute and scale it.
Do I need an existing audience?
No. An audience can help, but it won’t fix the wrong business model. Creator Paybook helps you design the right offers, pricing, and revenue model first, then make better use of the attention you already have.
What if I’m employed, or looking for my next role?
Creator Paybook isn’t about leaving a job. It’s about building income that belongs to you regardless of what happens to any one title, client, or paycheck, whether that’s a foundation you build alongside full-time work, a backup plan while you’re between roles, or the start of something bigger.
I’m retired or scaling back. Should I join?
If you want income built around your own terms and timeline, yes.
My schedule is crazy. What if I can't attend live?
All calls are recorded in case you can't make it live.
You can also ask questions inside the community.
If you have any last-minute reason not to participate at all, you can email Support and we will discuss your options.
Ready to design your income and work on your terms?
There isn’t one right way to earn or live. There never was.
There’s only the way that’s right for you in this season of your life.
Let’s design it together.
Last chance for founding pricing — $497 ends Aug 22nd. After that, it’s $597 full price.
Prefer to split the payment? Choose 2 monthly payments of $275 through Aug 22, then $325 x 2 if purchased after the special offer ends.