Life, Work, and Income by Design

You may have several ideas, no clear direction, or work that pays well but takes too much from you.

Over four weeks, we’ll assess your skills, income needs, available time and responsibilities to decide what’s worth pursuing. You’ll leave with a practical 12-month FU Money Plan: what to strengthen, what to test and what to stop spending time on.

You don’t need a business idea or finished offer. Choosing your direction is the work we’ll do together.

Tell us how you currently work and earn, what you want to change and where you feel stuck. We’ll review your application and contact you to discuss fit and upcoming dates. Applying doesn’t commit you to enrolling.

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Maybe you want income outside your job, but you’re unsure what you could sell. Maybe you have several ideas and keep switching between them. Or you already earn independently, but the work takes more of your time than you want to give it.

We’ll help you compare your options and choose a direction you can realistically pursue.

You can do this while working, raising a family or running a business. Each week focuses on one part of your plan, with a workbook to guide your decisions and a live session to help you work through them.

One 60-minute live session each week. Bring your questions and get help applying the material to your situation.
Can’t attend live? Watch the replay and submit your questions ahead of the session.
Work on your plan between sessions. The exercises build toward your own decisions and next steps.
Keep access to the materials and cohort chat. You can revisit the work as your circumstances change.

You don’t need to solve your entire future in four weeks. You need a direction you can act on and a practical plan for testing it.

I’m a former CMO and longtime business owner. I built and sold an eight-figure agency, spent nine years working for myself, made six major pivots and tested 12 different income streams.

I’ve earned through consulting, services, products, courses, communities and fractional work. Some paid well. Some went nowhere. Some quietly became another job I didn’t want.

That experience is why I created FU Money Plan. We’ll evaluate your options against your skills, income needs, available time and responsibilities, so you can decide what’s worth building—and what could leave you just as dependent or overworked as before.

Tell us about your current work, income goals and what you want to change. We’ll review your inquiry and get back to you to discuss fit and the next available dates. Registering your interest does not reserve a place or commit you to enrolling.

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Do I need paying clients already?

No. You can join before you’ve sold your first service independently, or use the sprint to improve a service you already sell. You do need to know which service you want to offer and have the skills to deliver it.

What if I already have clients?

We’ll pressure-test your current offer, prices, workload and client mix. You might need to charge more, tighten your scope, improve your pipeline or reduce your dependence on one large client. You’ll work on the parts of your business that need attention.

Can I do this while I’m employed?

Yes. You can build a service alongside your job, using the time you actually have available. Before approaching clients, check any employment terms that could affect outside work, conflicts of interest or ownership of your work. Reviewing your contract isn’t part of the program.

Do I need a website, a company or an audience?

You don’t need a website, an audience or an established company to join. You’ll need a clear way to describe your service and a professional way for potential buyers to contact you. Business registration, tax setup and any requirements for trading where you live are yours to arrange; they aren’t covered in the sprint.

What if I can’t attend a live session?

Every session is recorded, and you’ll have lifetime access to the replays and materials. During the four-week sprint, you can bring your questions to the private program chat.

What's the difference between the FU Money Plan™ programs?

Each program focuses on a different stage.

Life, Work, and Income by Design helps you choose your direction.

Build Your Services Business helps you start selling a service you've already chosen.

Build Your Intellectual Property helps you develop original material from substantial client experience.

Market, Launch & Sell helps you grow sales of an offer you've already sold and delivered.

Selling a product? Start with Life, Work, and Income by Design. Once you've made your first sales, Market, Launch & Sell helps you reach more buyers.

Can I access the programs through the FU Money Plan Community?

Yes. You can apply for an individual program or choose a community pass. If you pick 12 months, it includes 365 day access to all four programs, community, challenges and trainings during your membership, plus two private sessions with Krista. Our Quarterly Pass for 90 days includes community access and the programs, challenges and trainings that run during that period. Both renew until you cancel so you can stay as long as you need to.

We’ll review the calendar and discuss which option fits your goals before you enroll.

Explore community passes →

What is FU Money?

FU Money means having enough income, runway, assets, reputation and options you control that no single job, client, business, platform or person gets to dictate what happens next.

Is FU Money Plan financial advice?

No. This is an educational business and career strategy program. I don’t provide financial, investment, tax or legal advice, and no specific income or business result is guaranteed.

The goal is a workable plan for the next 12 months, based on your actual life, experience, financial needs, and capacity.

If that’s what you need, I’d love to work through it with you.

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Life, Work, and Income by Design is an educational business and career strategy program in the FU Money Plan™ series, offered by Unignorable Brands LLC. It does not provide financial, investment, tax or legal advice. No specific income, career or business results are guaranteed. Results depend on your circumstances, decisions, execution and other factors.