design your work and income on your own terms, around the life you actually want.
Build your own FU Money Plan around what you know, what you want to earn, and how you actually want to work.
Creator Paybook is a live 4-week experience for designing the work, income, and life you want more control over.
Starts September 22nd, $497
Price Through September 15th: $397
Former CMO · 3× agency founder · 3× LinkedIn Top Voice · 20+ years in marketing · worked with Apple, HP, Samsung, Sephora + others
What do I mean by FU money?
FU Money isn’t about never working again. It’s having enough choice and control over how you work and earn that your next move is a decision, not a necessity.
Your FU Money Plan may include saying no to things you no longer want but also taking a sabbatical, experimenting with something new, working differently, pursuing an idea, reducing growth, moving countries, keeping a job while building something else.
FU Money is more about optionality.
The Framework I Wish We’d Both Had
This is my mom. She was a brilliant academic and world traveler who dreamed of teaching English abroad and writing children’s books translated into multiple languages.
Instead, after I was born, she returned to her small hometown, took a job at the post office, and kept telling herself that “one day” she would pursue the life she really wanted.
That day never came.
I think about her every time I meet someone who tells me, “Someday I’ll quit,” “Someday I’ll start my business,” or “Someday I’ll build something of my own.”
Creator Paybook exists because I don’t want people leaving something as important as their life and livelihood to someday.
I learned my own version of that lesson at 38.
I had spent years in marketing, become CMO and co-owner of an eight-figure agency, and worked with brands including Apple, HP, Google, Samsung, and Sephora.
I thought that experience would make me highly employable.
Then I got divorced, sold my agency shares, and went looking for a full-time job.
I hired three career coaches. Rewrote my résumé. Learned LinkedIn. Networked constantly. Submitted more than 200 applications.
I still couldn’t get hired.
That experience taught me something I wish I’d understood much earlier:
Much of the security I thought I had built was attached to a title, a company, or someone else’s business.
And my mom had already shown me what can happen when you keep putting the life you really want into the category of “someday.”
So I stopped waiting for one employer, one client, or one opportunity to determine what happened next.
So I started building my own version of F.U. money: income, options, and professional equity I had more control over.
Over the past eight years, I’ve tested 12 income streams and pivoted my business six times. Some worked. Some didn’t. A few made good money but created work I eventually realized I didn’t want.
Creator Paybook is the framework I wish we’d both had.
A way to decide what you want your work and life to look like, how you want to earn, and what you need to build so that your future isn’t dependent on someday.
You probably don’t need another course. You need an FU Money Plan.
A LinkedIn course can teach you LinkedIn.
A sales coach can help you sell.
A business coach can help you grow.
Tactics are useful. They’re just much more useful when you know what you want them to help you build.
Before choosing the next strategy, platform, coach, or tool, it’s worth zooming out and asking what you want your work, income, and life to look like now.
Do you actually need Creator Paybook?
You don’t need to be lost to belong here.
You may already have a successful career.
You may already own a profitable business.
You may know what you do and be good at it.
Creator Paybook is for people who are willing to ask:
Is the way I work and earn today still the way I want to work and earn next?
I’ve tried it all. After leaving my 8-figure agency, I worked as a consultant, coach, Fractional CMO and advisor. I’ve sold digital products, built memberships, run a paid community, and learned firsthand which models made money, which didn’t, and which made money but still weren’t worth continuing.
Creator Paybook brings those lessons into one framework so you can make better decisions faster.
Build Your FU Money Plan in 4 Weeks
4 weeks · Live working sessions + replays
Week 01
Define the Work You Actually Want
Get clear on the income, flexibility, workload, growth, and type of work your business needs to support.
Deliverable: Your Ideal Work Blueprint
Week 02
Design Your Income Portfolio
Choose the revenue streams that best fit your experience, income goals, capacity, and life, then decide how they work together.
This doesn’t mean collecting side hustles. Your ideal income portfolio might be one business with several clients, a job plus one asset, several offers, or something entirely different.
Deliverable: Your Personal Income Portfolio
Week 03
Earn Recognition
Clarify how you’ll position yourself and become known for the expertise behind your offers without trying to become an influencer.
Deliverable: Your Recognition Strategy
Week 04
Turn Recognition Into Revenue
Connect your positioning, offers, audience, and revenue streams into a practical plan for attracting clients, referrals, and opportunities.
Deliverable: Your Revenue & Growth Plan
Put the four pieces together and you have your FU Money Plan: a practical roadmap for what you want to build, how you want to earn, what you’ll sell, how you’ll become known for it, and what to focus on next.
You won’t leave with someone else’s formula. You’ll leave with your own FU Money Plan.
FAQs
Discover if Creator Paybook is right for you.
Who is Creator Paybook for?
Creator Paybook is for experienced people who want to be more intentional about how they work and earn.
You might be reinventing completely.
Or changing nothing immediately.
You might love your job and want more optionality.
You might have a successful business and be wondering what else is possible.
You might have several ideas and want to decide which deserve your attention.
You might simply want to design the next few years rather than let them happen by default.
What will I leave with?
You’ll leave with your own FU Money Plan: a clear strategy for the work you want, the income streams you want to build, what you’ll sell, how you’ll position yourself, and where to focus next.
Do I need an audience or an existing business?
No. We start with your experience, goals, strengths, and the kind of work you actually want. Then we design the business and income model around that.
What if I can’t attend every session live?
All four working sessions are recorded, and you’ll have access to the replays and program materials.
What if I’m already successful or already have a business?
You don’t need to be starting over. Creator Paybook is just as relevant if you’ve already built something successful but want more options, less dependency, or a business that better fits the life you want now.
Is Creator Paybook financial advice?
No. Creator Paybook is an educational business strategy program. FU Money refers to building greater choice and control around how you work and earn. I don’t provide financial, investment, tax or legal advice, and no specific income or financial result is guaranteed.
Ready to build your FU Money Plan?
There isn’t one right way to earn or live. There never was.
There’s only the way that’s right for you in this season of your life.
Let’s build your plan.
Starts September 22nd, $497
Price Through September 15th: $397
Prefer to split the payment? Choose 2 monthly payments