Too much of your life depends on one paycheck, a handful of clients or a business that needs you constantly.
Let’s build your way out of those golden handcuffs.
Over four live working sessions, we’ll work out how you want to work, what you need to earn and which income options fit your skills, time and responsibilities.
You’ll leave with a chosen direction and a practical 12-month plan: what to strengthen now, what to test next and what to leave alone. You can do this while keeping your current job or business.
Enrollment is currently closed. Join the waitlist to hear when the next program opens. There’s no obligation to enroll.
Is This For Me?
You want more control over how you work and earn, but need help deciding what to change, build or prioritize. You may have a job, business, clients or several ideas. You don’t need to arrive with a chosen direction—we’ll work that out together.
This program could fit you if:
- Too much of your income depends on one employer, client, platform or your own constant involvement.
- You have skills and experience worth monetizing, but aren’t sure which opportunity deserves your time.
- You’re considering consulting, a product, course, community or another income stream and want to assess what fits.
- You’re building visibility on LinkedIn, Substack or elsewhere, but haven’t decided how it should lead to income.
You can keep your current job or business while planning your next move. You don’t need an audience or finished offer, but you do need skills, experience or an existing business we can work from. If you’re still developing your first marketable skill, this program is too early for you.
What will you actually leave with?
A practical 12-month FU Money Plan built around four decisions:
- What you’re working toward: the income, workload and working life you want.
- Where the money should come from: the one or two income paths or opportunities worth pursuing.
- How you’ll create demand: who needs to know about you and how you’ll reach them.
- What you’re doing next: what to strengthen, test and build—and what to leave alone.
If you arrive with ten ideas, the goal isn’t to leave with eleven. It’s to know which ones deserve your time and what to do first.
Hi, I’m Krista Mollion.
I’m a former CMO and longtime business owner. I built and sold an eight-figure agency, spent nine years working for myself, made six major pivots and tested 12 different income streams.
I’ve earned through consulting, services, products, courses, communities and fractional work. Some paid well. Some went nowhere. Some quietly became another job I didn’t want.
That experience is why I created FU Money Plan. We’ll evaluate your options against your skills, income needs, available time and responsibilities, so you can decide what’s worth building—and what could leave you just as dependent or overworked as before.
Here’s feedback from someone I’ve coached in my previous work.
Before deciding what to monetize, decide what you’re actually trying to build.
Start with the life you want, what it costs and how you want to work. Look at how dependent you are on your current income, how much runway you have and what you want to own. Then assess which combination of employment, business, advisory work, products, intellectual property or other income sources could support that life.
Monetizing your expertise becomes one part of your FU Money Plan. Packaging and selling an offer can help you earn, but you still need to decide what role that income should play—and whether the work it requires fits the life you want.
What You'll Build In 4 Weeks
Your Work + Income Target
Get clear on what you want your work, income, time, and life to look like 12 months from now, and what your work actually needs to deliver to make that possible.
How much does it need to earn? How much do you want to work? What needs to change from the way you work and earn today? What would make you meaningfully less dependent a year from now?
Your Income + Opportunity Map
Map how money comes into your life today, where you’re overly dependent, and which ways of earning are most likely to support the life and income target you set in Week 1.
You might strengthen an existing offer, add a revenue stream, productize something you already do, change how your business makes money, or keep your current income in place while you build the next thing.
The goal is to identify the one or two paths that make the most sense for you, not collect random income streams or invent ten new business ideas.
You may discover that you don’t need another income stream at all. You may need to restructure, diversify, productize, or create more leverage around revenue you already have.
Your Visibility + Demand Plan
Figure out how the right people will discover you, understand what you do, and know what they can hire you for, buy from you, refer you for, or recommend you for.
Your income plan needs enough visibility and demand behind it to work. Depending on the path you chose in Week 2, that could mean clients, customers, referrals, partnerships, job opportunities, negotiating leverage, or demand for something you’re building.
You don’t need to become an influencer or build a giant audience. You need enough visibility with the right people to create the opportunities your plan depends on.
Your 12-Month FU Money Plan
Turn your work and income target, income priorities, and visibility plan into one 12-month plan you can actually follow.
By the end, you’ll know what you’re prioritizing now, what you’re testing next, what milestones you’re working toward, and what you’re deliberately leaving alone so you don’t spend the next year trying to build six things at once.
We’ll use these four weeks to choose your priorities and build the plan around them.
How the program works
This isn’t four weeks of me talking at you. Each week, you’ll work through one part of your FU Money Plan using focused exercises and worksheets.
You’ll apply the material to your own work, income, ideas and constraints. In our Tuesday live sessions, we’ll discuss what you’re figuring out, pressure-test decisions, answer questions and help you get unstuck.
Between sessions, you can ask questions, get feedback from me and talk with the other participants in the private program chat.
You’ll finish with a plan you’ve worked through and refined against your actual life, with support along the way.
The four weeks end. Your community access doesn’t.
A plan is easy to ignore once work, clients, children and life take over again. Your continued access to the private program chat gives you somewhere to share what you’re testing, stay accountable and keep in touch with other people building more control over how they work and earn.
Your enrollment includes:
- Four interactive, 60-minute live sessions on Zoom.
- Worksheets and planning tools for your Work + Income Target, Income + Opportunity Map, Visibility + Demand Plan and 12-Month FU Money Plan.
- Questions and feedback in the private program chat during the four weeks.
- Lifetime access to session recordings and program materials.
- Lifetime access to the private program chat.
Every session is recorded. If you miss a live call, watch the replay and bring your questions to the chat.
You want work that fits your life. And enough money and options to keep it that way.
When one employer, a handful of clients or a business that needs you constantly controls most of your income, it controls a pretty big part of your life.
You can keep your job or business while building more options. No Bali laptop fantasy required. We’ll look at where you’re overly dependent and plan practical steps toward more control over how you work and earn.
You don’t need every answer yet. You do need to know what deserves your time now, what needs to generate income and what can wait.
What It’s Like to Work With Me
These testimonials are from people I’ve coached and advised in my previous work.
Join Life, Work, and Income by Design
Build your practical 12-month work and income plan with me over four weeks.
FAQs
Discover if FU Money Plan is right for you.
What is FU Money?
FU Money means having enough income, runway, assets, reputation and options you control that no single job, client, business, platform or person gets to dictate what happens next.
That could mean keeping a job you love, becoming less dependent on one client, changing how your business runs or having enough runway to take a break. The goal is to have choices before you urgently need them.
What is FU Money not?
FU Money isn’t a get-rich-quick promise or a requirement to quit your job. It doesn’t mean collecting 17 random income streams or building a business that consumes your entire life.
Savings and investments can be part of it. We also look at your ability to earn, what you own and how dependent you are on income sources you don’t control. Your plan should give you more room to make decisions while supporting the life you want.
Do I need to know what I want to build before I join?
No. You don’t need to arrive with a finished business idea or perfectly mapped-out plan. Part of the cohort is deciding which opportunities deserve your attention.
But you should already have professional experience, skills, expertise, ideas, or an existing business we can work from. This isn’t designed to teach someone starting from zero how to build their first marketable skill.
Do I need an existing business or audience?
No.
You can be employed, self-employed, running a business, building something on the side, or figuring out what comes next.
We start with what you already know, what you have, what you want, and what your income needs to support.
What if I already have a successful business or career?
That’s completely fine.
You may be earning very good money and still depend heavily on one employer, a handful of clients, your own labor, a platform, or a business you no longer want to run the same way.
The work is just as useful when things are going well and you want to create more options before you need them.
How much time will this take?
There are four 60-minute live working sessions. Most of the additional work happens through the worksheets and decisions you make between sessions. You can go as deep as you want, but this is designed to fit around an existing job, business, or family.
Will we cover sales and marketing?
In Week 3, we’ll develop your Visibility & Demand Plan: how the right people will discover you and how that visibility supports the income paths you’ve chosen.
If you already have an offer you’ve sold and delivered to paying customers, Market, Launch & Sell goes deeper into reaching buyers, building a pipeline of prospective customers, turning inquiries into sales, following up and planning your next launch or campaign.
If you still need to develop or test your offer with paying customers, explore Build Your IP. Each program requires a separate enrollment.
What if I can’t attend every session live?
You can still participate fully.
The live call is only one part of the cohort. You’ll receive the weekly material to work through on your own schedule and have access to the private cohort chat between sessions.
If you know you’ll miss a call, you can send me your question beforehand and I can address it during the session. Every call is recorded, and you’ll have lifetime access to the recordings and program materials.
I designed this for people who already have jobs, businesses, clients and families. Missing a Tuesday doesn’t mean missing the program.
Who will be in the cohort?
It includes a mix of people with full-time jobs, parents, independent professionals and business owners. Some are deciding what to build next. Others already have clients, offers or businesses and need to make their income less dependent, more focused or more scalable.
You do not need to be at the same career or business stage as everyone else. The common thread is wanting more control over how you work and earn.
What’s the difference between the FU Money Plan™ programs?
Each program focuses on a different stage.
Life, Work, and Income by Design
For when you’re still deciding how you want to work and earn. We’ll explore your skills, income needs and options, choose your direction and build a practical 12-month FU Money Plan. You don’t need an offer or existing customers.
Build Your IP
For when you know what you want to sell but need help developing it—or strengthening an offer that isn’t selling yet. We’ll work on your buyer, the outcome you deliver, format, pricing and packaging, and how to test your offer with paying customers.
Market, Launch & Sell
For when you have an offer you’ve already sold and delivered to paying customers, and you’re ready to grow its sales. We’ll focus on reaching more buyers, building your pipeline, improving your marketing and sales process, and planning your next launch or campaign.
You can continue from one program to the next, or enter at the stage you’re ready for. You don’t have to take all three, but you do need the foundations for the program you join. Each program requires a separate enrollment.
Is FU Money Plan financial advice?
FU Money Plan is an educational business and career strategy program. We’ll use your income needs, financial runway and current dependencies to help decide which earning opportunities fit your life.
I don’t provide investment, tax or legal advice. Those decisions belong with qualified professionals, and no specific income or financial result is guaranteed.
Ready to build your FU Money Plan?
The goal is a workable plan for the next 12 months, based on your actual life, experience, financial needs, and capacity.
If that’s what you need, I’d love to work through it with you.
Life, Work, and Income by Design is an educational program in the FU Money Plan™ series, offered by Unignorable Brands LLC. It provides business, marketing and sales education and does not provide financial, investment, tax or legal advice. No specific sales, income or business results are guaranteed. Results depend on your offer, market, execution and other factors.