Build income beyond one job, one offer, or one platform.
Build your own FU Money Plan around what you know, what you want to earn, and how you actually want to work.
Creator Paybook is a live 4-week experience for designing the work, income, and life you want more control over.
Former CMO · 3× agency founder · 3× LinkedIn Top Voice · 20+ years in marketing · worked with Apple, HP, Samsung, Sephora + others
What do I mean by FU money?
Not never working again.
Having enough control over your income that you can say no to the wrong job, client, project, business model, or opportunity without feeling trapped.
The Framework I Wish We’d Both Had
This is my mom. She was a brilliant academic and world traveler who dreamed of teaching English abroad and writing children’s books translated into multiple languages.
Instead, after I was born, she returned to her small hometown, took a job at the post office, and kept telling herself that “one day” she would pursue the life she really wanted.
That day never came.
I think about her every time I meet someone who tells me, “Someday I’ll quit,” “Someday I’ll start my business,” or “Someday I’ll build something of my own.”
Creator Paybook exists because I don’t want people leaving something as important as their life and livelihood to someday.
I learned my own version of that lesson at 38.
I had spent years in marketing, become CMO and co-owner of an eight-figure agency, and worked with brands including Apple, HP, Google, Samsung, and Sephora.
I thought that experience would make me highly employable.
Then I got divorced, sold my agency shares, and went looking for a full-time job.
I hired three career coaches. Rewrote my résumé. Learned LinkedIn. Networked constantly. Submitted more than 200 applications.
I still couldn’t get hired.
That experience taught me something I wish I’d understood much earlier:
Much of the security I thought I had built was attached to a title, a company, or someone else’s business.
And my mom had already shown me what can happen when you keep putting the life you really want into the category of “someday.”
So I stopped waiting for one employer, one client, or one opportunity to determine what happened next.
So I started building my own version of F.U. money: income, options, and professional equity I had more control over.
Over the past eight years, I’ve tested 12 income streams and pivoted my business six times. Some worked. Some didn’t. A few made good money but created work I eventually realized I didn’t want.
Creator Paybook is the framework I wish we’d both had.
A way to decide what you want your work and life to look like, how you want to earn, and what you need to build so that your future isn’t dependent on someday.
You probably don’t need another course.You need an FU Money Plan.
Most people build their business or personal brand backwards.
A LinkedIn course can teach you LinkedIn.
A sales coach can help you sell.
A business coach can help you grow.
But first you need to know what you’re building, how it will make money, and whether it fits the life you actually want.
Do you actually need Creator Paybook?
Maybe not.
If you’re already clear on the work you want to do, how much you want to earn, the revenue streams you want to build, what you’re selling, what you want to become known for, and how all of those pieces work together, keep going.
But if you’re collecting tactics without a bigger plan, relying too heavily on one job, client, offer or platform, or wondering what your next chapter should actually look like, that’s what we’re solving inside Creator Paybook.
I’ve tried it all. After leaving my 8-figure agency, I worked as a consultant, coach, Fractional CMO and advisor. I’ve sold digital products, built memberships, run a paid community, and learned firsthand which models made money, which didn’t, and which made money but still weren’t worth continuing.
Creator Paybook brings those lessons into one framework so you can make better decisions faster.
Build Your FU Money Plan in 4 Weeks
4 weeks · Live working sessions + replays
Week 01
Define the Work You Actually Want
Get clear on the income, flexibility, workload, growth, and type of work your business needs to support.
Deliverable: Your Ideal Work Blueprint
Week 02
Design Your Income Portfolio
Choose the revenue streams that best fit your experience, income goals, capacity, and life, then decide how they work together.
Outcome: Your Personal Income Portfolio
Week 03
Earn Recognition
Clarify how you’ll position yourself and become known for the expertise behind your offers without trying to become an influencer.
Outcome: Your Recognition Strategy
Week 04
Turn Recognition Into Revenue
Connect your positioning, offers, audience, and revenue streams into a practical plan for attracting clients, referrals, and opportunities.
Outcome: Your Revenue & Growth Plan
Put the four pieces together and you have your FU Money Plan: a practical roadmap for what you want to build, how you want to earn, what you’ll sell, how you’ll become known for it, and what to focus on next.
You won’t leave with someone else’s formula. You’ll leave with your own FU Money Plan.
FAQs
Discover if Creator Paybook is right for you.
Who is Creator Paybook for?
Creator Paybook is for experienced professionals at an inflection point in how they work or earn. You might be employed and building beyond your job, already self-employed and too dependent on one client or offer, or running a successful business that no longer fits the life you want.
What will I leave with?
You’ll leave with your own FU Money Plan: a clear strategy for the work you want, the income streams you want to build, what you’ll sell, how you’ll position yourself, and where to focus next.
Do I need an audience or an existing business?
No. We start with your experience, goals, strengths, and the kind of work you actually want. Then we design the business and income model around that.
What if I can’t attend every session live?
All four working sessions are recorded, and you’ll have access to the replays and program materials.
What if I’m already successful or already have a business?
You don’t need to be starting over. Creator Paybook is just as relevant if you’ve already built something successful but want more options, less dependency, or a business that better fits the life you want now.
Is Creator Paybook financial advice?
No. Creator Paybook is an educational business strategy program. FU Money refers to building greater choice and control around how you work and earn. I don’t provide financial, investment, tax or legal advice, and no specific income or financial result is guaranteed.
Ready to build your FU Money Plan?
There isn’t one right way to earn or live. There never was.
There’s only the way that’s right for you in this season of your life.
Let’s build your plan.
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